I bought my very first Arduino Uno a month ago (yay!! another post coming about my project using an LED cube and 3D tracking interface to create mini live performances). It was love at first sight. The box was beautiful! Alright, the little micro controller looks cool, too. But as a designer, the use of color and space in the overall retail design was eye candy! The packaging was designed by ToDo, an Italian design firm. The co-founder of Arduino actually asked his interaction design professor, Giorgio Olivero (founding partner of ToDo), to design the packaging. I’m melting just looking through ToDo studio’s Flickr photos of the packaging (images belong to them, I simply Photoshopped a few of them into collages. heh). What I’ve learned from purchasing an Arduino thus far (aside from writing a few sketches in Processing/Arduino IDE)? Study Italian design.
Everything that comes in the box, all coordinated and happy!
Detail shots of the package exterior. The colors contrast harmoniously, giving life and fun to a product so technical. The courier typeface makes this packing very friendly and accessible (despite monotype fonts’ bad rep for being less- aesthetically pleasing). It also plays up the tech aspect of the product, as monotype is ubiquitous in a programmer’s world.
Super detail shot. Iconic drawings in bright colors look soooo tasteful! Look at that detail even on the inside of packaging!
Beautiful poster thing and pamphlet that come with the Arduino. Here we have a great view of the iconic drawings of technical electrical bits like resistors, headers, and whatnot tiled together on colorful blocks. Simply stunning.
Detail shot of the Arduino heart to indicate open source use. Look at how well the heart tiles to create background patterns! Obsessed with the teal and taxi-yellow combo. Makes the white pop.