I saw MAC’s cosmetic section in Macy’s over a month ago and died at the sight of their new collection and stylish campaign. Posed on a large poster were three characters who transcended fiction and were very real to me as a little girl in an Indian boarding school.
I love how MAC decided to split the collection catering to the specific personality of both girls. For those not familiar with the Archie comics (first created in 1939), Betty and Veronica are two girls vying for Archie’s affection. Betty’s character is the American-sweetheart girl-next-door blah blah while Veronica (Ronnie) is the pompous rich girl; vain and egotistical (and my favorite of the two).
The personalities translate directly into the makeup. Sweet frosty pinks are abundant in the Betty collection while Veronica’s look is vampy and seductive.