Yesterday, my roommate returned from a week-long trip of awesomeness. She went to San Francisco for the Game Developers Conference. She came back with a ton of free swag (t-shirts, LoL skin codes, dice, demo CDs of software, and other stuff) and flyers. Of those flyers, one from a company called Ludei really stood out. I’d never heard of them before but they definitely caught my attention in that massive pile of swag. The shape was interesting, the paper stock was worthy of attention, and the design communicated a decent amount of info in a small space. So I googled them. Ludei is a game tech company that provides tools (Cocoon and CocoonJS) to game developers, turning HTML5 games into iOS and Android applications. Cool! Just the type of thing my friend would be interested in. So I told him.
Never underestimate the power of a free flyer/info sheet. Especially at conferences, expos, and trade shows because you never know who might end up looking through the pile of free stuff and show their friends and spread the word.
p.s. that’s not my hand.
I bought my very first Arduino Uno a month ago (yay!! another post coming about my project using an LED cube and 3D tracking interface to create mini live performances). It was love at first sight. The box was beautiful! Alright, the little micro controller looks cool, too. But as a designer, the use of color and space in the overall retail design was eye candy! The packaging was designed by ToDo, an Italian design firm. The co-founder of Arduino actually asked his interaction design professor, Giorgio Olivero (founding partner of ToDo), to design the packaging. I’m melting just looking through ToDo studio’s Flickr photos of the packaging (images belong to them, I simply Photoshopped a few of them into collages. heh). What I’ve learned from purchasing an Arduino thus far (aside from writing a few sketches in Processing/Arduino IDE)? Study Italian design.
I saw MAC’s cosmetic section in Macy’s over a month ago and died at the sight of their new collection and stylish campaign. Posed on a large poster were three characters who transcended fiction and were very real to me as a little girl in an Indian boarding school.
I love how MAC decided to split the collection catering to the specific personality of both girls. For those not familiar with the Archie comics (first created in 1939), Betty and Veronica are two girls vying for Archie’s affection. Betty’s character is the American-sweetheart girl-next-door blah blah while Veronica (Ronnie) is the pompous rich girl; vain and egotistical (and my favorite of the two).
The personalities translate directly into the makeup. Sweet frosty pinks are abundant in the Betty collection while Veronica’s look is vampy and seductive.